A line of guns walking out across a sunlit estate

Community platforms

Reinventing the way specialist communities connect.

About ITap Group

Technology grown for the countryside

ITap Group uses technology for those who live, work and play in the countryside, creating connections and inspiring people.

Two guns walking a muddy estate track between drives

ITap Group operates three tech platforms in the passionate world of shooting. Shooting is worth an estimated £2b to the UK economy, and our platforms offer unique ways to connect with an audience that would otherwise be hard to reach.

650,000

unique users

£2b

UK shooting economy

3

specialist platforms

Our Brands

Our brands allow people to maximise their enjoyment of the country lifestyle.

GunsOnPegs

GunsOnPegs

Shooting marketplace

GunsOnPegs is the UK's leading marketplace for shooting. It has become the go-to website for game shooting enthusiasts to fill their sporting calendar. Game shooting attracts affluent individuals, and our platform is uniquely positioned to connect brands with this exclusive, hard-to-reach audience.

ShootHub

ShootHub

Community platform

ShootHub has become an essential resource for anyone involved in shoot management. Offering news, tips and advice to shoot owners, gamekeepers and estate managers alike — a highly knowledgeable audience, actively engaged in our content.

ClayDays

ClayDays

Clay shooting days out

ClayDays connects people with venues that capture the spirit of game shooting and the joy of a proper day out in the countryside.

Join our team

Do you have a passion for the countryside and technology?

We're always on the look out for people who want to join the team. Please get in touch using the contact form to register your interest.

Get in touch